PROVE IT!
Resources & Updates
You've read the book. And now you're asking, “How?”
Get your Trust Path up and running so you're marketing to Gen X the way she needs you to.
I offer two levels of implementation support.
1. Implementation Group
Get chosen, not just found.
The PROVE IT Implementation Group guides you and 3 other group members as you build your Trust Paths.
- You'll learn the foundations of generative AI — a must for a complete Trust Path.
- You'll build your Trust Path from strategy, to architecture, to finished, deliverable assets.
- And you'll build it alongside like-minded peers, with the accountability and support that turn good intentions into a working system.
How the group works
90-minute weekly Zoom
No more than 4 per group
Private group chat
Direct DM access, during and after
Every call recorded for replay
Upgraded prompt library
The build
Here's a breakdown of what you'll accomplish.
Five moves, in order — from the foundation to a system that runs without you.
01. The AI foundation
The generative-AI fundamentals every Trust Path runs on. Most marketers get this part wrong.
02 Your trust gaps, exposed
What's quietly costing you tours and move-ins right now.
03 Your Trust Path, designed
Strategy and architecture built around your community, not a template.
04 Proof that converts
The assets that turn Gen X research into leads. Care, Safety, Quality of Life.
05 A system that sustains it
So your Trust Path keeps producing occupancy long after the group ends.
Full curriculum · By application
Set your company apart.
This group is for marketers at the community or corporate level who have control over digital marketing assets. It’s understood approvals will be needed but group members should be able to build Trust Paths with autonomy.
2. Private Guidance
One standard of proof. Across every community.
A method is only as good as its rollout. One community can build a Trust Path. Getting proof to look and work the same across dozens is a different problem entirely.
From my personal experience, your corporate marketer is already underwater. And adding this methodology to that workload would be too much.
Private Guidance leads the implementation across all of your communities and manages the work from the first audit to the published assets. This happens in coordination directly with your corporate marketer to ensure every effort is tracked and understood while brand standards are upheld. You're not handed a framework and left to roll it out. I run the entire process.
The result is one recognizable standard of proof across your portfolio. Care, Safety, and Quality of Life, proven the same way at every community. A Gen X prospect researching any of your communities finds the proof she needs.
Every engagement is scoped to your size and need: how many communities, the state of your current marketing, and how much your team produces versus how much I build.
Private Guidance runs over several months, because a standard worth having isn't installed in a week.